Advertising CPM Rates by Country — Live Traffic Data

The chart above shows live CPM rates and daily impression volume across 200+ countries, drawn directly from the Remoby ad network. Every row reflects real traffic processed in the previous 24 hours — not industry averages, third-party estimates, or modeled data. The dataset refreshes daily and is useful for media buy and affiliate marketing statistics. If you are looking for pop ad network comparison, read our blog.

For each country you’ll find Total Impressions (how much daily traffic is available in that market) and Optimal CPM Rate (the recommended bid that balances cost and delivery). More about pop traffic CPM rates >>

New to the format? How popunder ads work explains what a pop impression actually is.

Media buyers, affiliates, and performance marketers typically use the Traffic Chart in three ways.

Campaign planning. Before expanding in a new geo, advertisers check available impression volume to confirm the market can actually absorb their target spend. How to split that spend inside one source? Read about budget allocation in pop traffic.

Bid benchmarking. If a running campaign is underperforming, comparing your active bid against the country’s Optimal CPM reveals whether you’re being outbid in the auction. A bid significantly below Optimal CPM in a competitive market usually means you’re losing impressions on price.

Geo discovery. The chart surfaces emerging markets that don’t appear in standard Tier 1 / Tier 2 / Tier 3 lists. Affiliates running offers with global payouts use the chart to find these gaps before competitors do. Check out our GEO discoveries – updated regularly – for the United States, Mexico, India, Brazil, and Indonesia

CPM differences between geos reflect three underlying factors.

• Audience purchasing power drives the first: advertisers pay more in markets where users convert at higher average value, which is why financial and e-commerce verticals push rates up in wealthier countries.
• Advertiser competition drives the second: the more bidders chasing the same audience, the higher the winning CPM.
• Inventory scarcity drives the third: small markets with limited daily impressions naturally command premium rates per impression because supply is constrained.

This is why a Tier 1 country like the United States can sometimes show a lower CPM than a microstate: the US has both enormous demand and enormous supply, while a microstate has restricted supply combined with a niche pool of advertisers willing to pay a premium to reach that specific audience. Understanding this dynamic is what separates planned media buying from guess-and-check campaigns.

Every CPM displayed in the chart was paid by a real advertiser for real impressions during the previous day’s auctions. We don’t surface estimates, projections, or smoothed historical averages on the public chart – what you see is what advertisers actually paid.

To unlock the full dataset — Optimal CPM Rate recommendations, filtering by OS and browser, per-format breakdowns, and access to all 200+ countries — create a free Remoby account.