Advertising CPM Rates by Country — Live Traffic Data
Live CPM rates and impression volume from 200+ countries, updated every 24 hours. Use it to plan campaigns, benchmark markets, and find where your ad budget goes furthest.
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245
Total GEOs
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10B+
Total daily impressions
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July, 20
Last updated
| # | Country | Total Impressions | CPM Rates (USD) |
|---|---|---|---|
| 1 | India IN | 1,053,889,736 | $0.52 |
| 2 | Indonesia ID | 782,305,096 | $1.82 |
| 3 | United States US | 298,880,075 | $4.60 |
| 4 | Egypt EG | 189,673,075 | $1.58 |
| 5 | Japan JP | 188,642,292 | $1.27 |
| 6 | Philippines PH | 172,845,288 | $4.40 |
| 7 | Bangladesh BD | 168,517,886 | $3.69 |
| 8 | Brazil BR | 165,000,157 | $5.53 |
| 9 | Mexico MX | 131,652,684 | $3.02 |
| 10 | Germany DE | 121,227,677 | $2.87 |
| 11 | France FR | 102,416,421 | $1.84 |
| 12 | Vietnam VN | 90,825,345 | $2.17 |
| 13 | Thailand TH | 83,880,321 | $6.49 |
| 14 | Malaysia MY | 73,960,456 | $2.75 |
| 15 | Canada CA | 67,920,343 | $4.82 |
| 16 | Italy IT | 66,618,567 | $2.13 |
| 17 | Pakistan PK | 65,843,941 | $1.84 |
| 18 | Algeria DZ | 65,432,885 | $0.57 |
| 19 | Nigeria NG | 63,448,930 | $3.10 |
| 20 | Saudi Arabia SA | 61,608,274 | $1.55 |
| 21 | China CN | 58,300,682 | $3.48 |
| 22 | South Africa ZA | 57,705,413 | $3.00 |
| 23 | United Kingdom GB | 55,887,407 | $6.59 |
| 24 | Morocco MA | 54,300,097 | $2.14 |
| 25 | Nepal NP | 53,201,057 | $4.12 |
| 26 | Türkiye (Turkey) TR | 45,167,647 | $1.14 |
| 27 | Spain ES | 43,311,577 | $2.93 |
| 28 | Argentina AR | 40,910,518 | $3.17 |
| 29 | South Korea KR | 40,085,073 | $2.20 |
| 30 | Singapore SG | 37,793,893 | $1.37 |
The chart above shows live CPM rates and daily impression volume across 200+ countries, drawn directly from the ad network. Every row reflects real traffic processed in the previous 24 hours — not industry averages, third-party estimates, or modelled data. The dataset refreshes daily.
For each country you'll find Total Impressions (how much daily traffic is available in that market) and Optimal CPM Rate (the recommended bid that balances cost and delivery).
Frequently Asked Questions
Ask a questionThe chart above shows live CPM rates and daily impression volume across 200+ countries, drawn directly from the Remoby ad network. Every row reflects real traffic processed in the previous 24 hours — not industry averages, third-party estimates, or modeled data. The dataset refreshes daily.
For each country you’ll find Total Impressions (how much daily traffic is available in that market) and Optimal CPM Rate (the recommended bid that balances cost and delivery).
Media buyers, affiliates, and performance marketers typically use the Traffic Chart in three ways.
Campaign planning. Before launching in a new geo, advertisers check available impression volume to confirm the market can actually absorb their target spend.
Bid benchmarking. If a running campaign is underperforming, comparing your active bid against the country’s Optimal CPM reveals whether you’re being outbid in the auction. A bid significantly below Optimal CPM in a competitive market usually means you’re losing impressions on price.
Geo discovery. The chart surfaces emerging markets that don’t appear in standard Tier 1 / Tier 2 / Tier 3 lists. Affiliates running offers with global payouts use the chart to find these gaps before competitors do.
CPM differences between geos reflect three underlying factors.
- Audience purchasing power drives the first: advertisers pay more in markets where users convert at higher average value, which is why financial and e-commerce verticals push rates up in wealthier countries.
- Advertiser competition drives the second: the more bidders chasing the same audience, the higher the winning CPM.
- Inventory scarcity drives the third: small markets with limited daily impressions naturally command premium rates per impression because supply is constrained.
This is why a Tier 1 country like the United States can sometimes show a lower CPM than a microstate: the US has both enormous demand and enormous supply, while a microstate has restricted supply combined with a niche pool of advertisers willing to pay a premium to reach that specific audience. Understanding this dynamic is what separates planned media buying from guess-and-check campaigns.
Every CPM displayed in the chart was paid by a real advertiser for real impressions during the previous day’s auctions. We don’t surface estimates, projections, or smoothed historical averages on the public chart – what you see is what advertisers actually paid.
To unlock the full dataset — Optimal CPM Rate recommendations, filtering by OS and browser, per-format breakdowns, and access to all 200+ countries — create a free Remoby account.