Pop Ads CPM in Indonesia [2026]
What Indonesian pop and popunder traffic actually costs, broken down by OS, with the volume sitting behind each rate. Figures come from our own network.
Indonesian pop and popunder traffic is sold per thousand impressions. These are buy-side rates — what an advertiser bids to win the impression, not what a publisher earns from it. The optimal CPM on our pop and popunder inventory runs from $1.19 to $2.45 depending on which OS you’re buying, with about 817 million impressions available a day, second only to India, and 98% of that on mobile. The unusual part is where the price actually changes. Android and iOS sit a cent apart, so the split that saves money here is desktop against mobile rather than one OS against another.
Important: check live data for all GEOs on the Traffic Chart page.
The durable picture (holds as rates move)
Indonesia is the second-largest pool we sell. About 817 million pop impressions a day, roughly 29% of everything across the five countries we publish, behind India’s 1.21 billion. Mobile is 98% of that and Android alone is 87%, about 715 million impressions a day.
Mobile is priced as one block. Android runs $2.45 and iOS $2.44 — a single cent between the two largest segments. In Mexico and Brazil that same pair sits 1.7 to 1.8× apart. Bidding them separately in Indonesia changes your cost by about 0.4%.
Desktop is half price, and Windows is the cheap end. Windows clears at $1.19 and macOS at $1.32, which makes Indonesia the only one of the five markets where macOS isn’t the cheapest segment. Together the two are 2.1% of inventory, about 17.5 million impressions a day.
Current snapshot — optimal CPM by segment
| Segment | Impressions available | Optimal CPM |
|---|---|---|
| Mobile · Android | ~714.8M | $2.45 |
| Mobile · iOS | ~91.7M | $2.44 |
| Desktop · Windows Cheapest | ~15.6M | $1.19 |
| Desktop · macOS | ~1.9M | $1.32 |
Rates change daily. The table is one day’s snapshot. For today’s numbers by country, OS and browser, use the free Remoby CPM & volume checker →
What drives Indonesia pop CPM
Optimal CPM isn't a rate card. It's what it currently takes to win a competitive share of a segment, and in Indonesia the thing that moves it is device class rather than operating system.
Device type:
Mobile clears around $2.45, desktop around $1.25 — roughly 2× apart, and that gap is the only real price difference in the market. Mobile holds 98% of the inventory, so it takes essentially all of the advertiser demand. Desktop is 17.5 million impressions a day at about half the mobile rate.
Operating system:
Inside mobile it barely registers. Android at $2.45 against iOS at $2.44 is a cent, where the same pair runs 1.7 to 1.8× apart in Mexico and Brazil. On desktop the order flips relative to the rest of our markets: Windows is the cheaper of the two at $1.19 against macOS at $1.32, and Windows also carries eight times the volume.
What this means in practice. The average across all Indonesian pop inventory is about $2.41. Bid that flat and you land within 2% of the right rate on 98% of what you buy, which is why a blended mobile bid holds up here. Where it costs you is desktop — 102% over the going rate on Windows and 83% over on macOS. One bid for mobile and one for desktop covers the market; splitting Android from iOS on top of that moves your cost by under half a percent.
Pop vs Engagement Ads in Indonesia
Two different pricing units — the rates below are not directly comparable.
Pop / onclick Ads
Engagement Ads
The two rates aren’t comparable as written. Pop is priced per impression, engagement per click, and a pop impression already puts the user on your page while an engagement click is something they chose to do. To compare them properly you need a shared downstream number: cost per landing page visit, or cost per conversion.
Indonesia is where the two formats diverge most in our network. On pop it’s the second-cheapest of the five markets; on engagement it’s the most expensive of the five — $0.0193 per click, 65% above Brazil and more than twice the US. Volume doesn’t explain it: Indonesia supplies 29.1% of our pop inventory and 28.5% of our engagement clicks, so the format isn’t scarce here. If you’ve been picking markets off pop CPM, Indonesia is second-cheapest of five on that list and fifth of five on the engagement one.
How to use this
Pop Ads CPM in Other Markets
Ready to buy Indonesian pop traffic?
FAQ
Between $1.19 and $2.45 CPM, depending on OS. Windows desktop is the cheapest at around $1.19, Android the most expensive at around $2.45, and the average across all Indonesian pop inventory is about $2.41. These move daily — the live checker has today’s numbers.
Mobile, almost entirely. Android and iOS together are about 98% of available Indonesian pop impressions, with Android alone at roughly 87%. Desktop is 2.1%, about 17.5 million impressions a day.
Not by OS — by device. Android and iOS are priced a cent apart, $2.45 against $2.44, so splitting them changes your cost by about 0.4%. Mobile against desktop is a different matter: desktop runs around $1.25 against $2.45 on mobile, so two bids are worth setting up where four aren’t.
Windows desktop at about $1.19, roughly half the country average. Unlike most markets, it isn’t macOS that’s cheapest here — macOS runs $1.32 and carries only 1.9 million impressions a day. Windows has 15.6 million, which is enough to run a real test on, though at 1.9% of inventory it won’t carry a campaign by itself.
No, the opposite. Indonesian engagement traffic is the most expensive in our five published markets at about $0.0193 per click — 65% above Brazil and more than twice the US — while its pop CPM is the second-cheapest. The two formats are priced independently, so a market that’s cheap on pop isn’t necessarily cheap on engagement.
It’s the bid we’d recommend to win a reasonable share of a segment without overpaying. Better starting point than guessing or bidding the ceiling, and we calculate it per segment rather than one number for the whole country.
No. Optimal CPM is what an advertiser bids to win an impression. A publisher’s revenue is a share of the winning bid, so the payout side runs lower and depends on the placement.
Methodology. Aggregated from Remoby’s publisher network, pop/onclick inventory only. “Impressions available” is daily inventory in the segment; “Optimal CPM” is the recommended competitive bid. Other operating systems account for a small share of Indonesian volume. Segment figures are snapshots taken at slightly different points in the day, so they may not sum exactly to the country total. Figures are from 27 July 2026 and fluctuate daily — the CPM checker is always current. Segment: Indonesia · Pop ads · all verticals.