Pop Ads CPM in Brazil [2026]
What Brazilian pop and popunder traffic actually costs, broken down by OS, with the volume sitting behind each rate. Figures come from our own network.
Brazilian pop and popunder traffic is sold per thousand impressions. These are buy-side rates — what an advertiser bids to win the impression, not what a publisher earns from it. The optimal CPM on our pop and popunder inventory runs from $0.87 to $3.85 depending on which OS you’re buying, with about 230 million impressions available a day and 95% of that on mobile. What makes Brazil worth reading closely is the shape of that range: the four segments sit at four clearly separated price points rather than clustering at the ends.
Important: check live data for all GEOs on the Traffic Chart page.
The durable picture (holds as rates move)
Brazil has a real price gradient, not two extremes. The four segments step up roughly 1.5 to 1.8× at a time: $0.87 on macOS, $1.53 on Windows, $2.25 on iOS, $3.85 on Android. Most markets bunch at the ends. Here you can actually trade price against volume in stages.
iOS is the segment that pays for itself. At $2.25 it’s 34% under the country average and still carries 16.5% of inventory, about 37.6 million impressions a day. Windows is cheaper still at $1.53, but with under a third of that volume.
Desktop is small but not negligible. Windows runs $1.53, less than half the average, and in most Latin American markets that segment is a rounding error. Here it’s 11.6 million impressions a day, which is enough to run a proper test on.
Current snapshot — optimal CPM by segment
| Segment | Impressions available | Optimal CPM |
|---|---|---|
| Mobile · Android | ~178.4M | $3.85 |
| Mobile · iOS | ~37.6M | $2.25 |
| Desktop · Windows | ~11.6M | $1.53 |
| Desktop · macOS Cheapest | ~0.8M | $0.87 |
Rates change daily. The table is one day’s snapshot. For today’s numbers by country, OS and browser, use the free Remoby CPM & volume checker →
What drives Brazil pop CPM
Optimal CPM isn't a rate card. It's what it currently takes to win a competitive share of a segment, and two things move it most in Brazil.
Operating system:
The spread runs 4.4× from end to end — $0.87 on macOS up to $3.85 on Android. What’s unusual is that it climbs evenly rather than jumping. Each step up the list costs about 1.5 to 1.8× the one below it, so there’s no single point where the price suddenly breaks. Android takes most of the demand because it holds 78% of the inventory, but iOS at $2.25 and Windows at $1.53 both have enough volume that the discount is buyable rather than theoretical.
Targeting depth:
Every filter you add shrinks the pool you’re bidding into, and a smaller pool costs more to win. Brazil is less concentrated than Mexico or India, so this bites a bit later — you can narrow to a single OS and still have millions of impressions to work with.
What this means in practice. The average across all Brazilian pop inventory is about $3.43. Bid that flat and you overpay by 294% on macOS and 124% on Windows, while underbidding Android. The useful move here isn’t picking one segment; it’s laying your budget across three of them at their own rates and watching which one converts.
Pop vs Engagement Ads in Brazil
Two different pricing units — the rates below are not directly comparable.
Pop / onclick ads
Engagement ads
The two rates aren’t comparable as written. Pop is priced per impression, engagement per click, and a pop impression already puts the user on your page while an engagement click is something they chose to do. To compare them properly you need a shared downstream number: cost per landing page visit, or cost per conversion.
Brazil and Mexico swap places depending on which format you buy. On pop it’s 39% cheaper than Mexico; on engagement it’s 18% more expensive. It also carries 11.9% of our engagement volume against 8.2% of pop — the format is over-weighted here relative to how much pop traffic the country supplies. If you’ve been treating Brazil as a cheap-pop market, the engagement side doesn’t follow the same rule.
How to use this
Pop Ads CPM in Other Markets
Ready to buy Brazilian pop traffic?
FAQ
Between $0.87 and $3.85 CPM, depending on OS. macOS desktop is the cheapest at around $0.87, Android the most expensive at around $3.85, and the average across all Brazilian pop inventory is about $3.43. These move daily — the live checker has today’s numbers.
Mobile. Android and iOS together are about 95% of available Brazilian pop impressions, with Android alone at roughly 78%. Desktop is around 5% — small, but larger than in most Latin American markets we sell.
For pop, yes — about 39% cheaper, $3.43 against $5.60. For engagement ads it’s the other way round: Brazil runs $0.0117 per click against Mexico’s $0.0099, roughly 18% more. So which market is cheaper depends on the format you’re buying, not just the country.
macOS desktop has the lowest rate at about $0.87, but it’s 0.3% of inventory — under a million impressions a day, which won’t carry a campaign. The practical answer is iOS at $2.25, about 34% under the country average with 37.6 million impressions a day, or Windows at $1.53 with 11.6 million.
Yes, and Brazil is a good market for it. The four segments sit at clearly separated prices — $0.87, $1.53, $2.25, $3.85 — with three of them carrying real volume. A flat bid at the $3.43 average overpays by 294% on macOS and 124% on Windows while underbidding Android.
It’s the bid we’d recommend to win a reasonable share of a segment without overpaying. Better starting point than guessing or bidding the ceiling, and we calculate it per segment rather than one number for the whole country.
No. Optimal CPM is what an advertiser bids to win an impression. A publisher’s revenue is a share of the winning bid, so the payout side runs lower and depends on the placement.
Methodology. Aggregated from Remoby’s publisher network, pop/onclick inventory only. “Impressions available” is daily inventory in the segment; “Optimal CPM” is the recommended competitive bid. Other operating systems account for a small share of Brazilian volume. Segment figures are snapshots taken at slightly different points in the day, so they may not sum exactly to the country total. Figures are from 27 July 2026 and fluctuate daily — the CPM checker is always current. Segment: Brazil · Pop ads · all verticals.