Pop Ads CPM in Mexico [2026]
What Mexican pop and popunder traffic actually costs, broken down by OS, with the volume sitting behind each rate. Figures come from our own network
Mexican pop and popunder traffic is sold per thousand impressions. These are buy-side rates — what an advertiser bids to win the impression, not what a publisher earns from it. Right now the optimal CPM on our pop and popunder inventory runs from $1.42 to $6.00 depending on which OS you’re buying — a 4.2× gap, one of the widest we see — with about 250 million impressions available a day. Almost all of it is Android: 85% of the country’s inventory sits in one segment, and that segment is also the most expensive one. The rest of this page breaks the rates down and explains what that costs you.
Important: check live data for all GEOs on the Traffic Chart page.
The durable picture (holds as rates move)
Mexico is an Android market. Android holds about 85% of available pop impressions, iOS is a distant second at 13%, and desktop barely registers at under 3%. If you’re buying volume in Mexico, you’re buying Android.
Desktop is much cheaper and much too small. Windows runs $1.70 and macOS $1.42, roughly 3.5× under Android. Both together are under 3% of inventory. They’re worth knowing about, but you can’t build a campaign on them.
Mexico prices high because of that concentration. Android at $6.00 pulls the country average up to $5.60, which is above the US. A blended Mexico bid overpays by about 294% on macOS, so segment-level bidding matters more here than in most markets.
Current snapshot — optimal CPM by segment
| Segment | Impressions available | Optimal CPM |
|---|---|---|
| Mobile · Android | ~217.4M | $6.00 |
| Mobile · iOS | ~33.1M | $3.36 |
| Desktop · Windows | ~5.4M | $1.70 |
| Desktop · macOS Cheapest | ~1.3M | $1.42 |
Rates change daily. The table is one day’s snapshot. For today’s numbers by country, OS and browser, use the free Remoby CPM & volume checker →
What drives Mexico pop CPM
Optimal CPM isn't a rate card. It's what it currently takes to win a competitive share of a segment, and two things move it most in Mexico.
Operating system:
Here it’s less a lever than the whole story. Android clears at $6.00, Windows desktop at $1.70 — 3.5× apart for the same format in the same country. Android holds 85% of Mexican inventory, so it absorbs nearly all the advertiser demand while desktop sits comparatively unbid.
Targeting depth:
Every filter you add shrinks the pool you’re bidding into, and a smaller pool costs more to win. In a market this concentrated the effect bites harder — layering browser or connection filters on top of Android leaves a slice that other buyers are chasing too.
What this means in practice. The average optimal CPM across all Mexican pop inventory is about $5.60, and that average is pulled up by the segment you’re most likely to buy. At $5.60 flat you’re paying 294% over the going rate on macOS and 229% over on Windows. The cheap segments are real; they just don’t have the volume to matter.
Pop vs Engagement Ads in Mexico
Two different pricing units — the rates below are not directly comparable
Pop / onclick ads
Engagement ads
The two rates aren’t comparable as written. Pop is priced per impression, engagement per click, and a pop impression already puts the user on your page while an engagement click is something they chose to do. To compare them properly you need a shared downstream number: cost per landing page visit, or cost per conversion.
Unlike some markets, Mexico is balanced across the two. It’s about 8.9% of our pop volume and 8.9% of our engagement volume across these five countries — the same weight either way. In the US, engagement is a fraction of the size of pop. Here both formats are worth a look.
How to use this
Pop Ads CPM in Other Markets
Ready to buy Mexican pop traffic?
FAQ
Between $1.42 and $6.00 CPM, depending on OS. macOS desktop is the cheapest at around $1.42, Android the most expensive at around $6.00, and the average across all Mexican pop inventory is about $5.60. These move daily — the live checker has today’s numbers.
Mobile, almost entirely. Android and iOS together are about 97% of available Mexican pop impressions, and Android alone holds roughly 85%. Desktop is under 3%.
Because the biggest segment is also the priciest one. Android is 85% of Mexican inventory at around $6.00, which pulls the country average to about $5.60 against $4.66 in the US. It’s a concentration effect rather than a shortage of traffic.
Desktop has the lowest rates — macOS at about $1.42, Windows at about $1.70 — but together they’re under 3% of inventory, so they won’t carry a campaign. For cheap traffic with volume behind it, iOS is the answer: around $3.36, roughly 40% under the country average, with about 33 million impressions a day.
It’s the bid we’d recommend to win a reasonable share of a segment without overpaying. Better starting point than guessing or bidding the ceiling, and we calculate it per segment rather than one number for the whole country.
No. Optimal CPM is what an advertiser bids to win an impression. A publisher’s revenue is a share of the winning bid, so the payout side runs lower and depends on the placement.
Methodology. Aggregated from Remoby’s publisher network, pop/onclick inventory only. “Impressions available” is daily inventory in the segment; “Optimal CPM” is the recommended competitive bid. Other operating systems account for a small share of Mexican volume. Segment figures are snapshots taken at slightly different points in the day, so they may not sum exactly to the country total. Figures are from 27 July 2026 and fluctuate daily — the CPM checker is always current. Segment: Mexico · Pop ads · all verticals.