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Strategies, case studies, and market intelligence for performance marketers and media buyers who want to win

Editor's Pick

SmartCPM from Remoby: How It Works, When to Use It, and What to Monitor Market Insights

SmartCPM from Remoby: How It Works, When to Use It, and What to Monitor

Ad Formats

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How Do Popunder Ads Work? Complete Technical and Practical Guide
Ad Formats

How Do Popunder Ads Work? Complete Technical and Practical Guide
Why Pop Ads Won’t Die: A Realist’s Guide to Profitable Onclick Campaigns
Ad Formats

Why Pop Ads Won’t Die: A Realist’s Guide to Profitable Onclick Campaigns
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Affiliate Marketing

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Is Pop Traffic Profitable for Affiliate Marketing?
Affiliate Marketing

Is Pop Traffic Profitable for Affiliate Marketing?
Affiliate Landing Page Strategy Framework: Choose the Right Page by Traffic Temperature and Offer Type
Affiliate Marketing

Affiliate Landing Page Strategy Framework: Choose the Right Page by Traffic Temperature and Offer Type
Best GEOs for Betting Campaigns: Score Markets by Regulation, Payout, and Fit
Affiliate Marketing

Best GEOs for Betting Campaigns: Score Markets by Regulation, Payout, and Fit
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Case Studies

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Scaling iGaming App in Mexico to $1.7M+ in Spend with Positive ROI Using Pop Traffic
Case Studies

Scaling iGaming App in Mexico to $1.7M+ in Spend with Positive ROI Using Pop Traffic
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Market Insights

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SmartCPM from Remoby: How It Works, When to Use It, and What to Monitor
Market Insights

SmartCPM from Remoby: How It Works, When to Use It, and What to Monitor
Ad Network Pricing Models: Decision Guide
Market Insights

Ad Network Pricing Models: Decision Guide
How to Choose the Right Ad Network for Your Campaign: A Decision Framework
Market Insights

How to Choose the Right Ad Network for Your Campaign: A Decision Framework
How Ad Networks Match Ads to Websites Step by Step (RTB Explained)
Market Insights

How Ad Networks Match Ads to Websites Step by Step (RTB Explained)
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Media Buyer Playbooks

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Media Buying: What It Is, How It Works, and How Beginners Should Start
Media Buyer Playbooks

Media Buying: What It Is, How It Works, and How Beginners Should Start
Why I Still Start New GEO Tests for iGaming campaigns with Pop Traffic
Media Buyer Playbooks

Why I Still Start New GEO Tests for iGaming campaigns with Pop Traffic
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Verticals & Funnels

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iGaming Player Lifetime Value Calculation and CPA Bidding: Full LTV Formula, Forecasting, and Bid Strategy
Verticals & Funnels

iGaming Player Lifetime Value Calculation and CPA Bidding: Full LTV Formula, Forecasting, and Bid Strategy
iGaming Mobile Apps: Scaling Player Acquisition with Pop Ads
Verticals & Funnels

iGaming Mobile Apps: Scaling Player Acquisition with Pop Ads
Search Arbitrage and Pop Traffic: What Happens When You Try to Make Them Work Together
Verticals & Funnels

Search Arbitrage and Pop Traffic: What Happens When You Try to Make Them Work Together
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