Pop Ads CPM in the United States [2026]
What US pop and popunder traffic actually costs, broken down by OS, with the volume sitting behind each rate. Figures come from our own network.
US pop and popunder traffic is sold per thousand impressions. Right now the optimal CPM on our pop and popunder inventory runs from $3.30 to $5.88 depending on which OS you’re buying, with about 302 million impressions available a day. Roughly 74% of that is mobile, which catches out buyers who still think of pop as a desktop format. The rest of this page breaks the rates down by segment and explains what moves them.
Important: check live data for all GEOs on the Traffic Chart page.
The durable picture (holds as rates move)
Mobile carries most of the US inventory. iOS and Android together account for about 74% of available impressions, and iOS alone is the biggest single segment at roughly 42%. If you built your US setup around desktop, it’s worth re-checking.
The price spread doesn’t follow the mobile/desktop line. Desktop holds both the cheapest segment we sell (macOS at $3.30) and the most expensive (Windows at $5.88), 1.78× apart. Mobile sits between them. Knowing whether you’re buying mobile or desktop tells you very little about what you’ll pay.
iOS is the segment worth looking at first. At $3.75 it’s about 20% under the $4.66 network average, and it has more inventory than anything else. Android goes the other way: second-biggest pool, but at $5.53 it’s priced almost like Windows.
Current snapshot — optimal CPM by segment
| Segment | Impressions available | Optimal CPM |
|---|---|---|
| Desktop · Windows | ~55M | $5.88 |
| Desktop · macOS Cheapest | ~24.6M | $3.30 |
| Mobile · iOS | ~126.3M | $3.75 |
| Mobile · Android | ~98.2M | $5.53 |
Rates change daily. The table is one day’s snapshot. For today’s numbers by country, OS and browser, use the free Remoby CPM & volume checker →
What drives US pop CPM
Optimal CPM isn't a rate card. It's what it currently takes to win a competitive share of a segment, and two things move it most in the US.
Operating system:
This is the big one. Windows desktop clears at $5.88, macOS at $3.30 — same format, same country, 1.78× apart. It has nothing to do with traffic quality; there are just more advertisers bidding on Windows. And the gap doesn’t line up with mobile vs desktop the way most people assume: Android at $5.53 sits much closer to Windows than to iOS.
Targeting depth:
Every filter you add shrinks the pool you’re bidding into, and a smaller pool costs more to win. A US campaign running all OS will clear cheaper than the same campaign narrowed to US + Windows + one browser version.
What this means in practice. Across all US pop inventory the average optimal CPM is about $4.66. Use it as a sanity check on your spend, not as your bid. At $4.66 flat you’re paying 41% over the going rate on macOS, underbidding on Windows, and overpaying by roughly a quarter on iOS — which happens to be the biggest pool you’re buying.
Pop vs Engagement Ads in the US
Two different pricing units — the rates below are not directly comparable.
Pop / onclick ads
Engagement Ads
The two rates aren’t comparable as written. Pop is priced per impression, engagement per click, and a pop impression already puts the user on your page while an engagement click is something they chose to do. To compare them properly you need a shared downstream number: cost per landing page visit, or cost per conversion.
What the volumes say is clearer. US engagement runs around 31,900 clicks a day, about 21× less than India, and only 2.3% of our engagement volume across these five markets against 10.8% of pop volume. For US scale you’re buying pop. Engagement is worth a test where intent matters more than reach.
How to use this
Pop Ads CPM in Other Markets
Ready to buy US pop traffic?
FAQ
Between $3.30 and $5.88 CPM, depending on OS. macOS desktop is the cheapest at around $3.30, Windows desktop the most expensive at around $5.88, and the average across all US pop inventory is about $4.66. These move daily — the live checker has today’s numbers.
Mobile. iOS and Android together are about 74% of available US pop impressions, with iOS alone at roughly 42%. Desktop is around 26%.
It’s the bid we’d recommend to win a reasonable share of a segment without overpaying. Better starting point than guessing or bidding the ceiling, and we calculate it per segment rather than one number for the whole country.
macOS desktop has the lowest rate at about $3.30, but it’s only 8% of US inventory, so it won’t carry a campaign on its own. For cheap traffic with actual volume behind it, iOS is the better answer: around $3.75, roughly 20% under the $4.66 average, and the biggest single pool at about 42% of impressions.
More advertisers bid on Windows, so the winning price is higher. It isn’t a traffic quality difference; the same format in the same country just clears about 1.78× higher on Windows desktop than on macOS.
No. Optimal CPM is what an advertiser bids to win an impression. A publisher’s revenue is a share of the winning bid, so the payout side runs lower and depends on the placement.
Methodology. Aggregated from Remoby’s publisher network, pop/onclick inventory only. “Impressions available” is daily inventory in the segment; “Optimal CPM” is the recommended competitive bid. Other operating systems account for under 3% of US volume. Segment figures are snapshots taken at slightly different points in the day, so they may not sum exactly to the country total. Figures are from 27 July 2026 and fluctuate daily — the CPM checker is always current. Segment: United States · Pop ads · all verticals.